Jul 30, 2022
In Wellness Forum
Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Local Marketing and Global Marketing A lot of digital marketing advice is aimed at global marketing. Even if your customers are only in the US or Europe, you would still apply "global" marketing. But if you are a local company that specializes in providing goods and services to your community, there is no reason why you need to be recognized globally or even nationally. Attempting to achieve that will diminish your efforts and waste your time and money. To make matters whatsapp database worse, focusing on too wide a market can undermine local success. Local marketing is about increasing your presence in the community. You need to find the place your real customer lives and is looking for. For example, you don't have to rank "antique bookstores" to reach local customers. Instead, you should target "Antique Bookstores in Philadelphia". Not only is this more relevant to your customer base, it's much easier to tackle this challenge without an army of content marketers. As with global marketing, there are many channels and options available. Today we will focus on three: social media, SEO and paid advertising . Social media Many local businesses give up on social media because it feels like a waste of time. But usually the problem is that they attack haphazardly. But if you're careful with your efforts, it can be one of the quickest and most effective local marketing channels out there. Identifying suitable channels Every business needs a Facebook page, right? Wrong. Sure most companies wouldn't hurt setting it up, but just because Facebook is the biggest network on the web doesn't automatically make it the best. Start by developing strong buyer personas , then identify where those ideal customers spend their time online. For example, if you're targeting a younger demographic, you'll find Snapchat and Instagram far more effective than Facebook.